A Guide to Managing Your Everett Rental Property (Profitably)

The Joseph Group Jun 2022

Ian Joseph

“Clients first!” – is a huge part of the DNA that Ian Joseph and his Team have established at The Joseph Group. This motto helps them focus on striving for the highest level of customer experience, for their clients (landlords) and customers (tenants). In fact, Ian strongly believes that in life, family and business, you must strive to give more than you receive. “You can have everything in life you want if you help enough other people get what they want." - Zig Ziglar

After buying a new investment property, you might be thinking, "now what?" If you're like most new investors, the idea of managing tenants and collecting rent on top of all the other aspects of owning a property is overwhelming. You're not wrong. 

Managing a rental property is a lot of work! So, today our Everett property management experts offer some tips to get you started on the right foot. With these insights, you have an expert guide to help you maintain your investment profitably.

How Do Rentals Make Money?

The primary way a rental property can make money is through cash flow from monthly rental checks. Your profit from rental properties is the difference between the rent collected and all operating expenses. As a landlord, those expenses become a critical factor in how much revenue your rental generates and the profit that lands in your pocket after paying ongoing costs.


Model house and money coins balancing on a seesaw

What Is Net Operating Income?

Net Operating Income (NOI) measures the rent you collect minus all operating expenses. When evaluating the profitability of a property, NOI becomes a critical metric to keep up with. Some of the most common operating expenses for residential property owners in Everett include:

  • Vacancy 
  • Repairs
  • Property management fees
  • Delinquency (late rent payments and eviction costs incurred before a tenant moves out)

When managing a rental, property owners must set the rental rate to stay competitive while covering common (as well as unexpected) expenses every month. At the end of each month, the ideal rental rate covers every cost and leaves you with some profit to build cash flow, reserves, and long-term wealth.

Are There Other Ways To Make Money From a Rental Property?

property manager can tell you that a rental is a valuable asset beyond monthly rent collection. Real estate investments appreciate over time, leading to the opportunity to sell the home at a profit when you've decided it's time to let it go. Thinking long-term, a home's value might appreciate if:

  • There is a fixed supply of land in the area
  • Population growth leads to a low supply of housing to meet demand (even without changes to existing homes)
  • The housing market changes
  • You make upgrades to the home
  • The surrounding community improves services or amenities that make the area more appealing to residents

When your rental is in an up-and-coming or sustained community that thrives, chances are that your property values will increase to make the property more valuable over time.

How Can Landlords Maximize Rental Income?

With ongoing expenses and property values that appreciate over time, one way investors can maximize rental income is to know exactly what they're getting into. Of course, you might not be able to predict the future or make bold changes in how you manage your property with every little activity in the market. However, property managers recommend staying on top of fundamental aspects of rental property management that can impact your returns, like vacancy and rent collection. Understanding these factors and applying the right strategies can maximize revenue and profitability! 

Reduce Vacancies

Building a good rapport with tenants helps establish trust and gets everyone on the same page about expectations around rent payments, noise level, pets, etc. Taking excellent care of the property and being responsive helps tenants decide to renew a lease. In addition, applying professional marketing practices helps owners minimize vacancy times (to maximize income).


home moving and relocation concept

Use the Right Property Management System

Many property management companies have their own systems, but not all owners work with them. Even for owners who prefer to self-manage, having a system in place will help streamline communication between you and your tenants. The right system can also help you stay ahead of rent delinquency by notifying you when the rent is due or reminding your tenant if they are late. 

Screen Tenants Well

Screening tenants not only reduces the risk of intentional property damage but it can also prevent you from having to deal with noise complaints, rule violations, late rent, or eviction. Apply a tenant screening process to every prospective tenant!

Improve the Property

A rental property that is well maintained not only attracts tenants for longer periods of time, allowing you maximum rent revenue, but it can also mean increased property value if you're looking to sell. By regularly maintaining every aspect of the property, you not only protect your investment by keeping everything in top condition, but you maintain a good rapport with tenants who expect a clean and attractive home when they move in.

Maximize Income With Everett Property Management Experts!

We hope these tips have helped you understand how rental properties make money. If you're looking to grow your wealth and build a stable, long-term portfolio with real estate investments, we recommend getting in touch with Everett property management experts at The Joseph Group! 

Our property management team can help optimize operations so that you have more time for other endeavors while still maximizing their income from rentals. Plus, our services save you the headache of micromanaging everything on your own. Reach out soon to learn more about how our property management services can help you make more money. 

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