For Washington landlords
Rental property marketing that leases fast at the right rent.
Rental property marketing is getting the right renters to see your home, fast, at a rent the market will pay. That means pricing it from comparable homes, listing it where Washington renters search, letting renters book showings themselves and following up quickly. The goal is fewer empty weeks without giving away rent.
What's included
Marketing is part of leasing. This is how the home gets in front of renters.
Rent pricing
The rent is set from what comparable homes nearby are leasing for right now.
Listings where renters search
Your home is listed on our site and syndicated to the major rental listing sites Washington renters use.
Self-booked showings
Interested renters book a showing online, which keeps momentum when interest is highest.
Fast follow-up
Every inquiry gets a prompt answer, and serious renters are moved to an application.
Tenant and resident screening
Applicants are screened against our published criteria, the same way every time.
Fair housing, built in
Listings describe the home, never the renter. Every ad is written to fair housing standards.
Where marketing protects your return
- 01
Rent
Priced from the market, not from hope. Too high sits empty; too low gives away income every month.
- 02
Time on market
Every empty week is rent you don't get back. Wide listings and self-booked showings shorten it.
- 03
Applicant pool
More qualified applicants means a better resident, not just a faster one.
- 04
Legal exposure
Rental ads are covered by fair housing law. Ours describe the home and its features, never who should live there.
Washington rules, handled
Rental advertising is covered by the federal Fair Housing Act and Washington law: an ad may describe the home, but not prefer or exclude people. Washington and cities such as Seattle, Tacoma and Bellingham also regulate what must be disclosed to applicants before they apply.
These rules change, and they differ from one city line to the next. Every listing we write is built to them.
This page explains what we do, not legal advice. Specific requirements depend on the property's city and the current law.
Where we manage
Homes across Western Washington, mainly in six counties.
- King County
- Seattle, Bellevue, Renton, Kirkland, Kent
- Snohomish County
- Everett, Edmonds, Lynnwood, Mill Creek
- Pierce County
- Tacoma, Puyallup, Bonney Lake
- Kitsap County
- Bremerton, Port Orchard
- Whatcom County
- Bellingham, Lynden, Everson
- Island County
- Oak Harbor and Whidbey Island
Local pages: Seattle · Bellevue · Edmonds · Tacoma · Kitsap · Whidbey Island
Questions landlords ask
How do you market a rental property?
We price the home from comparable rentals nearby, list it on our site and the major rental listing sites, let renters book showings online, follow up on every inquiry quickly, and move serious renters to an application.
Where will my rental be listed?
On The Joseph Group's rental listings and syndicated to the major rental listing sites Washington renters use.
How do showings work?
Renters book showings online, so interest turns into a visit without waiting on a call back.
How do you set the rent?
From what comparable homes nearby are leasing for now. The free Right Price Promise assessment shows you that number before you decide.
How much does rental property marketing cost in Washington?
It depends on the service package you choose. Our packages are on the pricing page, and a free Right Price Promise assessment shows what your home can earn before you decide.
Which areas of Washington do you serve?
We manage rentals across Western Washington, mainly in King, Snohomish, Pierce, Kitsap, Whatcom and Island counties, including Seattle, Bellevue, Renton, Everett, Edmonds, Lynnwood, Tacoma, Puyallup, Bremerton, Port Orchard, Bellingham, Lynden and Oak Harbor.
What will your rental earn?
Your free Right Price Promise assessment tells you how much rent your home can earn in today's market. It's the first number every good management decision starts from.
“The professional pictures and timely posting of my house onto various sites resulted in a lease being signed within days.”
- Tell us about the homeThe address and a few details about the property.
- A Joseph Group advisor reviews itThey follow up by phone or email to talk through the home.
- You get your number and a planWhat the home can rent for, and how we would get it there. No obligation.
Get your free rental analysis
Start with your address. No obligation.